Stop Guessing.
Need Insights services for eye tracking
helps to answer above questions.
Need Insights Eye Tracking Services
Need Insights can test your product packaging and
shelf placement on a computer or in a real environment
with eye tracking glasses.
What is the consumer perceives in
the short period of eye contact with the product?
What do the consumers miss?
Need Insights helps to evaluate and improve
current and future product packaging through
testing and analysis with eye tracking solutions.
Eye Tracking to Measure Consumer Behaviour
Eye tracking is a method to measure and track
eye movements and focus areas.
Need Insights does this by using advanced
eye tracking cameras with very high accuracy
that can follow eye movements,
fixation points and even measure pupil size.
This information provides deep insights into
consumer behavior in order to design revolutionary
user interfaces and marketing material that
reaches through the everyday noise.
First Impression Eye Tracking
"First impression eye tracking" is a specially designed
measuring method developed by Need Insights.
By measuring the first impression we can understand
the reasons behind the greater part of our daily actions.
What makes the first impression a bit special is that
it takes place on a subconscious level, which drives our
behavior through the emotions.
With first impression eye tracking you will get
insights on how consumers really perceive your
marketing materials and your website.
Marketing material that can be tested.
Advertisements and other materials for
marketing purposes or websites.
Need Insights can test:
- Home Pages / landing pages
- Newspaper Adds
- Newsletter
- Flyers
- Exhibition Stands
- Roll-ups
- Banners
- Product Packaging
- Store Shelves
- and more...
What material is needed for
implementing an eye-tracking analysis?
