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Twixl Publisher

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Twixl Publisher

Our solutions are based on
tested, reliable, and highly accessible hardware and software solutions.

NewFormat AB Appointed Twixl media Solution Partner
Nordic (Sweden, Denmark, Finland, Iceland) and Baltic (Estonia, Latvia, Lithuania) Region
for mobile publishing solutions
from Twixl media, Belgium.

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Reinventing the readers experience




Twixl Publisher
The Future of Mobile Publishing
Makes information into rich reading experiences.

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Twixl Publisher is an all in one publishing solution.
It lets you create your content with your
trusted creation and layout tools, define your app interface,
build your app and distribute your content in the app stores or in-house.

Easy to use, unlimited, flexible and affordable!

Twixl Publisher deploys native mobile apps on all major platforms
for mobile devices and modern web browsers using one single tool.
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Twixl Publisher is a multi-input app development and distribution platform for
building, distribution, and publishing to mobile devices.

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Create your content starting from different content sources
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    Key Features:
    • Publish InDesign, HTML and PDF content to tablets, phones and modern web browsers
    • Customize and manage app interface
    • Publish article and issue-based content
    • Publish to the app stores, in-house and to the web

    Twixl Publisher also imports existing Adobe® InDesign® and Adobe DPS Folio content to
    tablets, smartphones and modern web browsers.


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Twixl Publisher 7 - Banner
Twixl Publisher Introduction (11:52)


Click here for more videos on the use of Twixl Publisher



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Twixl Publisher Promo


Twixl Publisher Unlimited Multi
All-in-One Solution for Publishers, Creative Agencies and App Developers


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Classroom - Picture
Twixl Publisher for Educational Institutions
All-in-One Solution for Student Classroom Training




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Twixl Webinars, video recordings and demonstrations

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Reserve online-demonstration of Twixl Publisher



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Check out what our clients are creating with Twixl Publisher.
Global portfolio of apps that are created and distributed on the Twixl Publisher platform:
References and Showcases




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Twixl Publisher Free Trial
- Click Here for Free Trial of the Twixl Publisher
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(You will be asked to fill in a contact form.
To help us identify your software download and provide support to you,
please enter NewFormat in the form field Choose Your Solution Partner).



Twixl - Overview






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More on Twixl




Twixl Workflow - How it works

Twixl Workflow - Design, Build, Publish

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Mobile Devices
Twixl Deployment Platforms

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The Twixl Platform

Create > Present > Build > Distribute

    5 Components:

    • Twixl Publisher InDesign plug-in
    • Twixl Viewer Classic (iOS / Android)
    • Twixl App Reviewer (iOS / Android)
    • Twixl Publisher macOS application
    • Twixl Distribution Platform


    For content creation, Twixl Publisher offers two approaches:

    • the pixel-perfect designapproach using adobe InDesign content and
    • the responsive approach using HTML content.

    Twixl offers a plug-in for Adobe InDesign CC
    that allows you to create interactive content for mobile devices.
    A multitude of interactive content types are supported,
    such as photo slide shows, audio, video, scrollable content and more.
    Also HTML-based content can be integrated within the Adobe InDesign layout.

    You can also decide to create your articles with the HTML
    tool of your choice and make your content responsive.
    But in most cases HTML content will be published in an
    automated fashion pushed from your CMS workflow.

    PDF content is also supported and the different content types
    can be combined within the same app.


    To present your content, Twixl Publisher lets you define the interface
    of your app, based on a grid layout and define your own navigation.
    “Browse pages” let you introduce your content to your readers in a
    very flexible way. This interface can be a classic kiosk approach,
    a continuous channel approach or a combination of both.
    You are in control and you can define how you want to guide
    your readers through your content.


    For building apps, Twixl Publisher's stand-alone macOS application
    lets you create tablet apps, phone apps or universal apps for iOS and Android.
    Apps can be published "ad hoc" (for testing), in the app stores or
    deployed in-house (also called "enterprise distribution").
    For an article-based app, you can also activate the browser client
    that lets you publish your content to your web site.


    For distribution of your content, the Twixl Distribution Platform
    takes care of the storage of your content and connects to your automated
    content sources or your CMS workflow.
    It manages the distribution of your publications in the different
    app stores or in-house, supports in-app purchases and subscriptions,
    manages who gets access to which of your publications,
    provides detailed analytics information and lets you communicate
    with your subscribers by means of push notifications.



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Key Features to Create > Present > Build > Distribute


The Twixl Workflow



Twixl Publisher Workflow - 1. Define structure of content - Icon

    Define the structure of your content

    Before building a house you draw a floor plan.
    Before you create your app or even your content you define the structure!

    Your content is the heart of your app but how will readers
    find the way to the heart of your app?
    How are you going to structure your content?
    Are you going to organize it as issues,
    divide it into different sections or chapters,
    or is it just going to be a stream of articles?

    What kind of content will you be using?
    Adobe InDesign-based, HTML-based, PDF ?
    Will you be integrating with a CMS, RSS feeds, …?
    Which links do you want between which parts of your content?
    Even before starting to create your content,
    you need to define the content architecture of your app!




Twixl Publisher Workflow - 2. Define layout and enrich articles in InDesign and HTML - Icon

    Layout and enrich your articles in Adobe InDesign / HTML

    Start creating and enriching your content with your trusted creation and layout tools.

    Twixl's plug-in for Adobe InDesign allows you to create enriched interactive content.
    The complete creation process takes place in the same environment
    which is key to a fluent workflow.

    Twixl Publisher offers a complete pallet of interactive features, action buttons,
    slide shows, video and audio, scrollable content, image sequences, panorama VR,
    web viewers for integrating web content, HTML5 animations, etc.

    When using HTML content, you can use your trusted HTML tools to create
    the content article by article, but in most cases HTML content will be pushed
    from your CMS workflow in an automated fashion.




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    Setup Automation

    Setup automation with your CMS and integrate RSS feeds

    You can push content to the Twixl Distribution Platform
    from several CMS workflow systems and editorial systems.
    You can also pull content from an RSS feed,
    that can then easily be integrated in your app,
    by selecting from one of the integrated display templates
    to determine the look and feel of the RSS feed.




Twixl Publisher Workflow - 4. Determine the interface of your app - Icon

    Determine the interface of your app

    How are you going to guide the reader through your content?

    Once you have decided which types of content you’ll integrate in your app,
    you can start designing the interface of your app.
    Define how you are going to introduce your new publication,
    which article(s) you are going to emphasize,
    some specific chapters or sections you want to put in the spotlight,
    provide an overview for readers to access all your legacy content, …

    Twixl Publisher lets you setup and manage this interface in a responsive way,
    and all configuration options are server-driven,
    so that any updates will immediately be reflected in the app.




Twixl Publisher Workflow - 5. Preview and share your content - Icon

    Preview and share your content

    How does it look on a mobile device?
    Does it work the way you were expecting it?

    For previewing content, whether it’s Adobe InDesign-based, HTML or PDF-based,
    you can use the Twixl App Reviewer.
    This app lets you check the complete setup of the app you are creating,
    including the browse pages, the navigation and possibly the entitlement setup.
    You can also use this app to share your creations with colleagues or customers.




Twixl Publisher Workflow - 6. Build your app - Icon

    Build that app

    Lets create that app!
    Single, Multi, for the app stores, for in-house distribution.

    The content is ready, the app interface is ready, so the next step is to create the app.
    The Build wizard will guide you step by step through the app building process.
    So you can submit it to the app stores or publish it in-house.




Twixl Publisher Workflow - 7. Distribute your content - Icon

    Distribute your content

    This is what publishing is about.
    Getting the message out there in the fastest and most flexible way.

    Now your app is deployed you will feed it with content and distribute
    the content to your readers.
    This is done through your account on the Twixl Distribution Platform.
    The platform will provide analytics reports nohow readers are
    interacting with your content.
    You can also send push notifications to communicate with your audience.





Twixl Publisher - Components - Details

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Twixl Publisher and Twixl Distribution Platform

    Twixl Publisher and Twixl Distribution Platform are two separate products:
    • To create your publications you need Twixl Publisher.

    • To distribute multi-issue apps public via App Store kiosks or
      in-house/private/enterprise you need Twixl Distribution Platform.

    If you do not want to create your publications in-house you would only need
    the Twixl Distribution Platform, and your agency could use Twixl Publisher
    to create your enriched in-house publications for you.
    But if you want to to be able to both create and publish you need both.


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  • Twixl Publisher

  • Twixl Publisher is the app creation tool.

    Twixl Publisher consists of two components:
    • The Twixl Publisher Plug-in for Adobe InDesign CC
      that allows export of content from Adobe InDesign.

    • The Twixl Publisher Builder application that will use the exported
      Adobe InDesign content to create a Preview of the publication in
      the simulator or also create an "Ad Hoc" testbuild to install
      on a mobile device outside of the App Store.

    Twixl Publisher is the first application that allows users to produce mobile apps
    fully independently from design to publishing in the app stores or
    within an enterprise network.

    Installed as plug-in tool to Adobe InDesign CC to easily convert
    Adobe InDesign documents into iOS- and Android-based apps.

    It is used to create:
    • custom enriched publications, e.g. sales presentations.
    • interactive reader applications for mobile devices,
      integrating enriched content such as photo slide shows,
      audio, video, HTML5 animations and more.

Twixl Viewer Classic - Details


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    Twixl Viewer Classic

    The Twixl Viewer is an iOS/iPad and Android app used to preview and check single-issue apps.

    Twixl Viewer Classic allows designers to preview enriched apps developed in
    Adobe® InDesign® CC on a device that is running
    the 'Twixl Viewer Classic' app in the local network .

    The designer can send the preview directly to Twixl Viewer Classic from within
    the Twixl Publisher plug-in in Adobe® InDesign®.

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    Twixl Viewer Classic is available for free download from the
    Apple iTunes App Store, the Google Play Store, and Amazon App Store.

Twixl App Reviewer - Details


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    Twixl App Reviewer

    The Twixl App Reviewer is an iOS/iPad and Android app used to preview article-based apps.
    It allows designers to preview enriched article-based apps developed in
    Adobe® InDesign® CC, or with any HTML5 content authoring and management tool,
    on a device that is running the 'Twixl App Reviewer' app in the local network .

    Twixl App Reviewer allows checking how browse pages and article details will look like,
    both the app interface as well as its content, without first needing to create a separate test app.

    Login to the App Reviewer app with a valid Twixl Distribution Platform account and password.
    If you have a Touch ID-enabled iPhone or iPad, you can choose to use Touch ID.
    When you are logged in, you'll get to see an overview of all article-based apps in your account:

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    Tapping an app icon will bring you to the main browse page,
    and you can check how content is displayed:

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    You can make adjustments in the collection and cell styles on the Twixl Distribution Platform,
    and these will be reflected on the fly in the app.

    If you want other people to be able to review your app, but without providing them
    full access to your Twixl Distribution Platform account, you can add extra "App Reviewer"
    accounts by selecting "Manage users…" under your account admin settings.
    For each App Reviewer user, you can define the apps he/she will have access to.

    Twixl App Reviewer is available for free download from the
    Apple iTunes App Store and the Google Play Store.


Twixl Distribution Platform for Distribution via App Stores - Details

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    Twixl Distribution Platform
    - App Store and Inhouse Publishing (Private, Enterprise) Deployment Tool


    Distribution Made Easy via App Stores (iOS, Goggle Play or Amazon) and via in-house publishing.

    Twixl Distribution Platform is an independent publishing platform to distribute publications (content).
    It also allows enterprises to publish all kind of apps and documents within the company network.

    Once you have created your app you’ll want to distribute it in the app stores.

    Single-issue apps can be published directly to the app stores,
    but for multi-issue apps a distribution and storage platform is needed.
    That’s what the Twixl Distribution Platform is all about.

    Twixl Distribution Platform is a content management system (CMS) for managing
    users, content and multi-issue apps created with Twixl Publisher in App Store Kiosks.

    Twixl Distribution Platform - Details


Twixl workflow automation



Twixl Integration API

    Twixl Publisher can integrate with different editorial systems or basically any type of CMS to
    push content directly from a solution to the Twixl Distribution Platform and thus into an app.

    The “Twixl Integration API” option allows you to integrate with a
    number of solutions that Twixl support out of the box:
    Canvasflow / TruEdit / vjoon K4 / WoodWing Inception

    Using the Twixl Integration API, any type of CMS could be setup to
    push content to the Twixl Distribution Platform;
    some custom development may be required to achieve this.

    The Twixl Integration API is available as an extra paid option.



Twixl Integration with WoodWing Workflows

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WoodWing Inception and WoodWing Enterprise

    Create Twixl publications from within WoodWing Inception and WoodWing Enterprise.
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    WoodWing Inception is a cloud-based HTML authoring tool to create responsive mobile content.
    The optional Twixl Integration API supports integration with WoodWing Inception out of the box.

    Twixl WoodWing Connector is a publication channel plug-in for publishing layouts from
    the WoodWing Enterprise workflow to a Twixl publication Package.

    Twixl Publisher offers support for article-based workflows
    (vs. book-based workflow currently used in Adobe DPS).

    Every layout can first be exported as a separate single article (a ".article"),
    then all these articles can be combined into a Twixl Publisher ".publication" package file,
    and be published as an issue in a multi-issue app using the Twixl Distribution Platform.



Twixl Integration with Enfocus Switch Workflows

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Twixl Configurator for Enfocus Switch Workflows

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    Twixl Distribution Platform can be integrated into Enfocus Switch workflows.

    Several Switch workflows are available to integrate with the Twixl Distribution Platform.

    Switch allows automation & integration of 3rd party applications.

      Example: Switch-controlled workflow with automatic PDF optimization:

      Example: Switch-controlled workflow with intelligent print, publishing
      and export from within Adobe InDesign:

    Use cases:
    • Create workflow for automatic upload to
      the Twixl Distribution Platform from a hot folder.
    • Automatic conversion of a .publication to a "Web Reader" version.
    • Automaticly generate and upload tablet-optimized PDFs to be published in multi-issue apps.
    • Send web reader link to the publisher.

    Download Configurators for Twixl Publisher from Enfocus Crossroads


How you do it with Twixl Publisher and Adobe InDesign


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How you do it with Twixl Publisher and Adobe InDesign


How you do it with article-based publishing


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How you do it with with article-based publishing




For more information contact NewFormat


NewFormat AB
Smörblommegränd 14, SE-165 72 Hässelby (Stockholm), Sweden
tel:+46 (0)70 631 53 01

All content © copyright 2008-2018 NewFormat AB. All rights reserved.



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