Startpage     News     OpenFormat - Products & Services / Offerings & Promotions & Prices     About Us     Business Areas     Our Mission     References     Contact About Us NewFormat AB was founded by Kent Åberg who brings more than 30 years of experience of the ICT industry. In 1984 he was part of the core team establishing Sun Microsystems' business presence in Nordic. Kent held up to year 2009 leading positions with Sun in Central and Northern Europe with focus on serving customers within the Education & Research community. He has been instrumental in bringing new exciting technologies (such as Java) to many new generations of students, academicians and researchers exploring the future. Kent has also actively promoted "Open ICT Solutions" and thereby enabled for enterprises and organisations in Sweden and rest of Europe to save many millions of euros by making concious decisions to use vendor neutral ICT technology. The success of this work is now clearly evidenced by the acceptance of the open document format for office documents / OpenDocument Format (ODF) and deployment of the alternative office software suites OpenOffice.org and StarOffice (recently re-branded by Oracle to Oracle Open Office) by thousands of schools, organizations and enterprises world wide. Kent Åberg, CEO & Founder, NewFormat AB For information on alternative open solutions and services, please send e-mail to: kent.aberg@newformat.se or call +46 (0)70 631 53 01

NewFormat believes that the only standard worth supporting is an Open Standards. Open Standards provide the following benefits: They enable integration across disparate contexts and systems. They can be implemented and deployed on a variety of environments. They improve the market ecosystem by driving both commoditization and innovation and mitigating adoption risks. They enable and enhance interoperability. They drive prices down by allowing competing implementations. They enable greater substitutability among the products that adhere to them. They provide a level of protection against economic and legal uncertainty, as the process by which they're developed is clear about intellectual property rights. What it means for our customers: - Consumers and customers who selects a solution based on Open Standards chooses to not lock into a long-term, vendor proprietary environment. Successful Open Standards define a common technology baseline that encourages the industry and vendors to compete on innovations and the very best of implementations, not the basics. Terms & Conditions Addendum: Terms & Conditions for training and consulting assignments NewFormat AB Smörblommegränd 14, SE-165 72 Hässelby, Sweden tel: +46 (0)70 631 53 01 All content © copyright 2010 NewFormat AB. All rights reserved.